Media brand
Jordan's specialist home for classic Arabic music and tarab.
Rotana Tarab was created as a specialist audio brand dedicated to classic Arabic music and the region's tarab tradition.
Media brand
01
Operating story
Built through
specialist capability.
The format was created as a confident alternative to mass-market Arabic music radio, presenting iconic songs to established listeners and new generations.
Through specialist curation and a clear audience position, Radio Tarab strengthens the breadth of Al Kawn's broadcasting portfolio.
02
Capabilities
Where the business
creates value.
- 01Classic Arabic music
- 02Tarab programming
- 03Audio curation
- 04Specialist broadcasting
Part of Arabia Group